Dishwashers have brought the ideal new life to countless families by automatically freshening up pots, pans, cups and dishes after a gourmet meal with your own hands. However, more than 170 years after the birth of the dishwasher, and more than 30 years after it entered the Chinese market, it has not been successfully popularised in Chinese households. Data shows that by 2020, China's dishwasher ownership is only 2 units per 100 households, and even in the relatively economically developed first-tier cities and the Yangtze River Delta and Pearl River Delta, the ownership of 100 households is only 3 units. Compared with 70 units per 100 households in Europe and the United States and 18 units per 100 households in Japan, China's dishwasher market has huge room for growth.

What is the "crux" of the failure to fully popularise dishwashers? On September 16, 2022, the first Shanghai Dishwasher Festival with the theme of "Enjoy 'Bowl' Life" was officially kicked off at Red Star Macalline Shanghai Global Home 1 Store! This annual event, which touched the whole industry, focused for the first time on dishwasher, an emerging kitchen appliance category, and brought together experts, scholars, entrepreneurs and industry experts to discuss the opportunities and development direction of the dishwasher industry and explore new consumption patterns and new modes of business.

 

 

This year's Dishwasher Festival was guided by the Shanghai Municipal Commission of Commerce, hosted by the Shanghai Jiaodian Appliance Commercial Association, supported by the Shanghai Consumer Protection Commission, Aowei Cloud Network and the Shanghai Quality Inspection Institute Appliance Testing Institute, and co-organised by Shanghai Home Network and Red Star Macalline. At a time when the situation of epidemic prevention and control is still severe, the organizer strictly and tightly implemented the prevention and control measures, on the one hand, made thorough arrangements and deployment for the conference, on the other hand, it also responded to the situation by adopting the form of online + offline dual venue, through Shanghai Home Network, Sina Home, Tencent Home | Shell, Tianji.com, Trendy Home Network and many other media platforms for real-time online live broadcast, panoramic display of the conference.

As the first dishwasher carnival based in Shanghai, the event also attracted the attention of many guests from the competent authorities, national academia, the real-world industry and the media. Hu Qingchi, Fourth Grade Researcher of Shanghai Municipal Commission of Commerce, Liu Hong, Director of Shanghai Institute of Quality Supervision, Inspection and Technology for Home Appliances, Chen Wei, Director of Shanghai Institute of Quality Supervision, Inspection and Technology for Home Appliances, Ning Hai, Deputy Secretary General of Shanghai Consumer Rights Protection Commission, Li Zhiqin, China Financial Information Center of Xinhua News Agency, Laoyou Ling, Director of E-Commerce Research Center of Shanghai University of Finance and Economics, Red Star Macalline Shanghai Marketing and Development Center Wang Xiaoli, General Manager, Shanghai Global Home 1 Store; Qian Bo, Director of Home Market Retail Channels, Southeast Region, Boshi Home Appliances (China) Co Ltd; Yan Jianhui, General Manager, Shanghai Region, Ningbo Fantasia Marketing Co Ltd; He Fanglong, General Manager, Shanghai Operations Centre, Midea; Tan Shengyang, Director of Dishwasher Products, Haier Smart Home Shanghai Centre; Wang Lei, Brand Director, Shanghai Boss Electrical Appliances Sales Co Ltd; Cong Guoliang, Secretary General, Shanghai Interior Decoration Industry Association Ltd, Wang Lei, Brand Director of Shanghai Boss Electrical Appliance Sales Co Ltd, Cong Guoliang, Secretary General of Shanghai Interior Decoration Industry Association, Han Jianhua, Secretary General of Shanghai Jiaodian Appliance Commercial Association, and Yang Weijun, Chief Editor of Shanghai Home Network attended the event. Meanwhile, well-known brands in the dishwasher industry such as Haier, Midea, Fantasia, Boss, Huadi, Casady, COLMO, Bosch and Siemens sent representatives to attend the conference.

 

 

Chip Hu, a fourth-level researcher at the Shanghai Municipal Commission of Commerce, delivered a speech for the opening event of the Dishwasher Festival. He said that the consumption of household appliances and other products is an important segment in the bulk consumption of residents. In recent years, various national ministries and commissions as well as the Shanghai Municipal Government have repeatedly issued policies and measures to encourage home appliances to go to the countryside and to exchange old appliances for new ones. Against this backdrop, the Shanghai Municipal Commission of Commerce and the Shanghai Jiaodian Appliance Business Association are strengthening their cooperation to take the first Shanghai Dishwasher Festival as an opportunity to promote green consumption and experiential consumption, to better build a benign eco-system that empowers the whole industry, and to effectively promote industrial innovation and consumer upgrading.

 

 

On behalf of the organisers, Han Jianhua, Secretary General of Shanghai Jiaodian Electric Appliances Business Association, delivered a speech. He hoped that with the opportunity of the Shanghai Green Consumer Season and the platform of the first Shanghai Dishwasher Festival, major manufacturers would invest resources together to seize the "Golden Nine and Silver Ten" and the golden promotion period before the National Day to create a win-win situation together and work together to make the dishwasher industry bigger and stronger.

 

 

In his speech, Mr. Ning Hai, Deputy Secretary General of the Shanghai Consumer Protection Commission, said that to stimulate consumer potential, a good consumer environment is needed. As a statutory public interest organisation, the Commission will continue to play its role as a bridge and a platform for the protection of consumers' legitimate rights and interests, in addition to its role as a social watchdog, and will work together with all major social actors to ensure that consumers consume with peace of mind and make the city more prosperous and better!

 

 

Wang Xiaoli, General Manager of Shanghai Global Home 1 Store, General Manager of Red Star Macalline Shanghai Marketing and Development Centre, delivered a speech on behalf of the organiser. She said that since the launch of Red Star Macalline's high-end electrical appliances strategy, high-end electrical appliances have shown strong "high growth" and have become one of Red Star Macalline's categories with the largest growth rate. She hoped that through Red Star Macalline's "Intelligent Appliance Life Hall", more high-end appliance brands would join hands to build consumer scenarios, shape the industry ecology and bring better lifestyles to every family.

 

 

Because of the epidemic, Guo Meide, President of Aowei Cloud, was unable to attend the event in person. He brought the research report "Summary of China's Dishwasher Market Trends in 2022" to the guests by way of a video presentation. In the report, he led a review of the development of China's dishwasher industry and pointed out that China's dishwasher penetration rate is low and there is plenty of room for the future. If the future dishwasher market penetration rate can reach 10%, there will be a market demand of 40 million units and the industry scale can reach 200+ billion RMB.